From ecommerce and loyalty to onboard entertainment, connectivity, digital platforms and passenger monetization — I transform transportation operations into commercial engines.
I understand transportation as a monetizable ecosystem made of passengers, routes, terminals, screens, apps, data, connectivity and commercial partnerships. My experience spans passenger transportation, ecommerce ticketing, digital wallets, loyalty programs, onboard entertainment, connectivity, VOD, advertising, CRM, data analytics and strategic partnerships in mobility.
Built and scaled digital sales channels processing millions of transactions annually. Dynamic pricing, omnichannel distribution and frictionless booking for passenger transportation.
End-to-end passenger journey design. From booking to arrival — digital touchpoints, onboard services, terminal amenities and post-travel engagement.
Designed and deployed loyalty programs and CRM platforms for high-volume passenger operations. Segmentation, lifecycle marketing and retention at scale.
Launched Moviebus — onboard cinema and entertainment. Content delivery, licensing, ad integration and passenger engagement across fleet operations.
Deployed Starlink and Peplink solutions. Captive portal monetization, sponsored access, passenger Wi-Fi platforms and real-time fleet data systems.
Monetized terminals, onboard screens and digital touchpoints. Retail media networks, BTL advertising and programmatic across large-scale passenger impressions across terminals and onboard screens.
Former CMO and Digital Transformation Leader at Grupo IAMSA — one of Mexico's largest passenger transportation groups. Led digital overhaul of a millions-of-passenger annual operation.
Scaled digital ticketing and ecommerce across core brands — ETN +2.5x, Costaline +2x, Autovías +3x — and launched the Doters loyalty program (60% redemption).
Integration and work with platforms such as Reservamos, Doters, MercadoPago, Starlink and Peplink — connecting ticketing, payments, content and connectivity across mobility ecosystems.
Designed and launched digital products — VivaBus, TravelPass, GHO Wallet and Sur de Jalisco Wallet — integrating loyalty, payments and mobility services with onboard entertainment and passenger Wi-Fi across fleet operations.
Co-founder of Newtimes and Moviebus — focused on technology and entertainment solutions for transportation. Built ventures in content licensing, inflight entertainment and onboard cinema.
Bus Operators
Mobility Technology Companies
Ticketing Platforms
Travel Tech Companies
Terminal Operators
Connectivity Providers
Passenger Experience Platforms
Transport Media Networks
SaaS Companies Selling into Transportation
Passengers
Terminals
Onboard Screens
Seatback Systems
WiFi Portals
Mobile Apps
Ticketing Platforms
CRM Data
Routes & Destinations
Brand Partnerships
If you want to unlock new revenue from your transportation network — let's discuss.