Senior business builder with experience turning mobility networks, digital platforms, audiences, content and partnerships into scalable revenue across Mexico and LATAM.
Pablo H. Bianchi is a senior executive with more than 20 years of experience leading growth, digital transformation, revenue development and strategic partnerships across transportation, mobility, technology, media and content licensing.
As former CMO and Digital Transformation Leader at Grupo IAMSA — Mexico's largest passenger transportation group — and acting CEO/co-founder of Newtimes, he has built new business models at the intersection of physical infrastructure, digital platforms, passengers, content, data and commercial alliances.
He is not a traditional marketing executive. He is a growth and revenue leader with operating experience across transportation, technology, ecommerce, CRM, loyalty, digital transformation, content licensing, advertising and strategic partnerships.
Designing and executing scalable commercial models. Turning underutilized assets — physical, digital and audience-based — into sustainable revenue lines.
Converting legacy infrastructure and traditional operations into digital-first commercial engines. Ecommerce, CRM, loyalty, connectivity and platform deployment at scale.
Deep regional expertise. Market entry, regulatory navigation, partnership development and commercial operations across Mexico, Brazil, Argentina, Colombia and Chile.
Forging and managing high-value alliances with transportation operators, Hollywood studios, technology platforms, airlines and financial partners.
Deep operating knowledge of passenger transportation, fleet connectivity, onboard entertainment, digital wallets and mobility platform economics.
Non-theatrical distribution, inflight entertainment, onboard cinema and digital content ecosystems. Rights negotiation and multi-territory management.
Open to senior leadership positions where I can drive transformative commercial growth across LATAM and global markets.
Mexico
Mexico / LATAM
Revenue architecture
Digital transformation
LATAM
Alliances & ecosystems
Monetization
Pablo creates value when a company needs to open markets, build revenue lines, monetize underused assets, transform physical networks into digital businesses, build strategic alliances or connect technology with commercial execution.
Open or expand markets — Mexico and LATAM entry, commercial operations setup, regulatory navigation.
Build new revenue lines — from underutilized physical assets, digital platforms and captive audiences.
Transform physical networks into digital businesses — connectivity, platforms, ecommerce and data monetization.
Forge strategic alliances — connecting companies with mobility operators, studios, tech platforms and financial partners.
Bridge technology and commercial execution — turning platform investments, SaaS deployments and digital infrastructure into measurable commercial outcomes.
Led digital transformation and ecommerce initiatives in a major Mexican transportation group — Grupo IAMSA, serving 300M+ passengers annually.
Increased ecommerce performance across multiple transportation brands — building digital sales channels, CRM and loyalty from the ground up.
Developed loyalty, digital wallet, CRM and digital platform strategies — integrating payments, stored value and passenger engagement across mobility operations.
Built Newtimes and Moviebus as specialized businesses in technology, entertainment and licensing — spanning non-theatrical distribution, inflight content and onboard cinema.
Developed LATAM-focused business models for non-theatrical content distribution — partnering with Hollywood studios and major airlines across the region.
Structured strategic partnerships with transportation, media, technology and payment ecosystem players — creating multi-party commercial agreements that unlocked new revenue pools.
Let's discuss how I can drive growth, expansion and commercial results for your organization.