Senior business builder with experience turning mobility networks, digital platforms, audiences, content and partnerships into scalable revenue across Mexico and LATAM.
I am a senior executive with more than 20 years of experience leading growth, digital transformation, revenue development and strategic partnerships across transportation, mobility, technology, media and content licensing.
As former CMO and Digital Transformation Leader at Grupo IAMSA — one of Mexico's largest passenger transportation groups — and acting CEO/co-founder of Newtimes, I have built new business models at the intersection of physical infrastructure, digital platforms, passengers, content, data and commercial alliances.
I am not a traditional marketing executive. I am a growth and revenue leader with operating experience across transportation, technology, ecommerce, CRM, loyalty, digital transformation, content licensing, advertising and strategic partnerships.
Designing and executing scalable commercial models. Turning underutilized assets — physical, digital and audience-based — into sustainable revenue lines.
Converting legacy infrastructure and traditional operations into digital-first commercial engines. Ecommerce, CRM, loyalty, connectivity and platform deployment at scale.
Deep regional expertise. Market entry, regulatory navigation, partnership development and commercial operations across Mexico and LATAM markets.
Forging and managing high-value alliances with transportation operators, Hollywood studios, technology platforms, airlines and financial partners.
Deep operating knowledge of passenger transportation, fleet connectivity, onboard entertainment, digital wallets and mobility platform economics.
Non-theatrical distribution, inflight entertainment, onboard cinema and digital content ecosystems. Rights negotiation and multi-territory management.
Open to senior leadership positions where I can drive transformative commercial growth across LATAM and global markets.
Mexico
Mexico / LATAM
Revenue architecture
Digital transformation
LATAM
Alliances & ecosystems
Monetization
Pablo creates value when a company needs to open markets, build revenue lines, monetize underused assets, transform physical networks into digital businesses, build strategic alliances or connect technology with commercial execution.
Open or expand markets — Mexico and LATAM entry, commercial operations setup, regulatory navigation.
Build new revenue lines — from underutilized physical assets, digital platforms and captive audiences.
Transform physical networks into digital businesses — connectivity, platforms, ecommerce and data monetization.
Forge strategic alliances — connecting companies with mobility operators, studios, tech platforms and financial partners.
Bridge technology and commercial execution — turning platform investments, SaaS deployments and digital infrastructure into measurable commercial outcomes.
Scaled ecommerce across core brands at Grupo IAMSA — ETN +2.5x, Costaline +2x, Autovías +3x.
Launched the Doters loyalty program with a 60% redemption rate.
Designed and launched digital products — VivaBus, TravelPass, GHO Wallet and Sur de Jalisco Wallet — integrating loyalty, payments and mobility services across operations.
Built and scaled Newtimes & Moviebus across LATAM in mobility tech, captive-audience media and non-theatrical licensing.
Developed LATAM-focused business models for non-theatrical content distribution — partnering with Hollywood studios and major airlines across the region.
Closed enterprise partnerships with Reservamos, MercadoPago, Starlink, Visa, Cinépolis and VivaAerobus.
Let's discuss how I can drive growth, expansion and commercial results for your organization.