Passengers, terminals, screens, WiFi, apps, content and data are not just assets. They are revenue engines — and I build the commercial models that unlock them.
Transportation companies move millions daily but capture zero revenue from passenger time.
Airports and terminals have captive footfall but treat it as operational cost, not media inventory.
Retailers and shopping centers own physical traffic and screens but lack the commercial model to package and sell them.
Hospitality groups host guests with high dwell time but haven't built media and partnership revenue lines.
Education institutions aggregate large student audiences without monetizing screens, WiFi and campus media.
Venue operators control environments with built-in dwell time — yet sell tickets, not media.
These companies own valuable audience touchpoints but lack the strategy, technology and commercial model to turn them into recurring revenue. Pablo bridges that gap.
Footfall that passes through controlled environments daily. Millions of impressions waiting to be packaged and sold.
Segmented riders with known behaviors, routes and dwell time — a media buyer's ideal target.
Digital canvases in lobbies, gates, lounges and onboard vehicles. Programmatic-ready inventory.
Login pages as media real estate. Sponsored access, data capture and premium tier revenue.
First-party app environments with logged-in users. Native advertising, commerce and engagement channels.
Behavioral, transactional and demographic data. Privacy-compliant audience products for advertisers and partners.
VOD, streaming and digital content libraries. Ad-supported, sponsored and licensed content models.
Brand collaborations, sponsorships, co-branded experiences and multi-party revenue-sharing deals built around captive environments.
Retail Media Networks
DOOH Advertising
Sponsored Content
Brand Activations
Data-Driven Campaigns
Connectivity Monetization
Loyalty Partnerships
B2B Media Sales
Location-Based Campaigns
Onboard Commerce
Most people who understand captive audience monetization come from media or advertising. Few have actually operated the physical infrastructure, integrated the technology platforms and closed the commercial deals at scale.
Pablo has practical, hands-on experience across the full monetization stack — transportation operations, onboard screens, BTL advertising, terminal campaigns, content licensing, connectivity deployment, ecommerce, CRM and strategic partnerships with studios, payment platforms and technology providers.
This gives him a rare ability to connect physical audience infrastructure with digital monetization — translating footfall, screens and data into real commercial outcomes that boards and investors can measure.
Transportation Groups
Airports & Terminals
Retail Chains
Shopping Centers
Hospitality Groups
Banks & Fintechs
Super Apps
DOOH & Adtech Companies
Media Networks
Private Equity Portfolio Companies
Turn travel time into media inventory. Deploy entertainment platforms and connectivity portals that generate advertising, sponsorship and paid-access revenue from captive riders.
Aggregate screens, terminals and digital touchpoints into a unified media network. Programmatic-ready, measurable and scalable across a portfolio of locations.
Package routes, destinations and customer moments into premium sponsorship inventory. Brand activations tied to specific journeys, demographics and dwell-time windows.
Build privacy-compliant audience products from first-party data. Partner with brands, financial institutions and platforms to unlock data-driven commercial agreements.
Combine digital screens, mobile apps, terminal spaces and WiFi portals into one media product. A single buy for brands that delivers reach, frequency and verified impressions across every touchpoint in the passenger journey.
If you own physical infrastructure, screens, passenger audiences or digital touchpoints — let's discuss how to turn them into a measurable revenue line.