I turn underutilized assets — passengers, terminals, screens, data, content rights — into scalable revenue lines. Former CMO at one of Mexico's largest passenger groups. Acting CEO & Co-Founder of Newtimes. Co-Founder of Moviebus.
20+ years of experience. Senior executive with deep operating experience in transportation, mobility technology, ecommerce, CRM, loyalty, media, content licensing, onboard entertainment and revenue monetization across LATAM.
I don't advise from the sidelines — I build commercial engines. At Grupo IAMSA, I led the digital transformation of a millions-of-passenger operation, creating ecommerce, CRM, digital platforms, connectivity, onboard entertainment and retail media from the ground up. At Newtimes, I co-founded and scaled content licensing and captive audience ventures across LATAM.
My career sits at the intersection of transportation, technology, media and commerce. I identify underutilized assets — passengers, terminals, onboard screens, connectivity, content rights, data — and turn them into scalable revenue lines.
End-to-end commercial architecture. Market entry, revenue modeling, pricing strategy and scalable growth engines for LATAM transportation, technology and media.
Converting legacy transportation and media operations into digital-first businesses. Ecommerce, CRM, loyalty, digital platforms and connected infrastructure.
Forging alliances with studios, airlines, tech platforms, mobility operators and financial partners across LATAM.
Turning passengers, terminals, onboard screens and connectivity into media and advertising revenue. Retail media networks at scale.
Building and scaling platforms: onboard cinema (Moviebus), digital content ecosystems, connectivity solutions and digital wallets for mobility.
Passenger, fleet, logistics, terminals
Enterprise software, mobility platforms
Captive audience, digital-out-of-home
Airline, hotel, guest experience platforms
Content distribution, studio partnerships
Operating partner, portfolio growth
Scaled ecommerce across core brands at Grupo IAMSA — ETN +2.5x, Costaline +2x, Autovías +3x.
Launched the Doters loyalty program with a 60% redemption rate.
Built and scaled Newtimes & Moviebus across LATAM in mobility tech, captive-audience media and non-theatrical licensing.
Closed enterprise partnerships with Reservamos, MercadoPago, Starlink, Visa, Cinépolis and VivaAerobus.
Open to executive roles where I can drive transformative commercial growth, build strategic partnerships and lead high-impact teams across LATAM and global markets.
Mexico / LATAM
Revenue architecture
Digital transformation
P&L / operations
Strategic partnerships
Alliances & ecosystems
I work with growth-stage companies entering LATAM markets, mobility-tech ventures scaling commercial operations, and established enterprises seeking digital transformation and revenue leadership.
My advisory approach is hands-on and revenue-focused — I help leadership teams design go-to-market strategies, forge strategic partnerships with mobility operators and media companies, unlock captive audience revenue, and build scalable commercial engines.
Executive, advisory or strategic partnership opportunities
CRO, CDO, Country Manager, GM
Board advisory, fractional leadership
Venture partnerships & alliances
If you're seeking a senior executive to lead commercial growth, digital transformation or strategic partnerships across LATAM, I'm ready.